10 Ways to Make Your Airbnb Stand Out in a Competitive Market

By Bateman Estates Cambridge

Cambridge’s short-let market is thriving — with visitors arriving year-round for its universities, business hubs, and historic charm. But with so many properties on Airbnb and Booking.com, standing out has never been more important.

At Bateman Estates Cambridge, we specialise in helping homeowners maximise income while providing guests with five-star experiences. Here are our top 10 ways to make your property stand out in this competitive market.

1. Make a Great First Impression

Your listing photos and headline are your shop window. Use bright, professional images that show off your space’s best features — natural light, comfortable design, and unique details. A clear, engaging title like “Stylish Riverside Flat Near King’s College” instantly draws attention.

2. Keep It Spotless

Cleanliness is the number-one factor for guest satisfaction. Fresh bedding, sparkling bathrooms, and tidy spaces create lasting impressions. We always recommend professional cleaning before and after every stay — it’s one of the best investments a host can make.

3. Show Off Cambridge Charm

Add local personality to your space — framed Cambridge prints, books about the city, or a welcome basket with products from local businesses. Guests love feeling connected to where they’re staying.

4. Highlight What Makes You Unique

Does your property have a garden, balcony, or workspace? Mention it upfront. Thoughtful touches like good coffee, fast Wi-Fi, and soft lighting help your home feel more inviting and memorable.

5. Use Smart, Flexible Pricing

Cambridge’s calendar is full of events — graduations, conferences, and festivals. Adjusting your prices for peak demand can dramatically boost income. At Bateman Estates, we use dynamic pricing tools to make sure our clients’ listings stay competitive all year round.

6. Communicate Quickly and Professionally

Guests expect fast responses. Friendly, helpful replies make a huge difference, whether it’s a pre-booking question or a late check-in message. Good communication helps secure bookings — and great reviews.

7. Upgrade with Smart Technology

Smart locks, thermostats, and lighting make hosting smoother for everyone. Guests enjoy the convenience, and hosts appreciate easier check-ins and better security.

8. Encourage and Showcase Reviews

Positive reviews build credibility and trust. Always thank guests for their feedback and respond politely to any suggestions. Authentic, engaged hosts stand out from the rest.

9. Think Like a Guest

Spend a night in your property — or ask a friend to. You’ll spot small improvements that make a big impact: an extra lamp, better storage, or clearer check-in instructions.

10. Work with Local Experts

Partnering with Bateman Estates Cambridge means your property is cared for by a dedicated, family-run team. From marketing and guest communication to cleaning and maintenance, we handle every detail — so you can enjoy the benefits of a fully managed, high-performing short-let.

✨ Ready to Boost Your Cambridge Airbnb?

Whether you’re new to short letting or looking to take your hosting to the next level, Bateman Estates Cambridge can help you maximise income and guest satisfaction.

📞 Get in touch today to learn how we can help your property reach its full potential. https://www.batemanestates.com/